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From “the code is done” to actually putting it in front of people — review walls, cuts, and launch day.

AI writes the app in minutes — and hands you the bill in maintenance months later.

Shipping is one muscle, getting noticed is a completely different one. The user hunt after launch.

Free tiers and open data feel like heaven — until the bill comes in money, or in time.

Every feature you add quietly makes the product worse. Constraints, cuts, and what to leave out.

A custom domain and an ad slot aren’t a start button — they’re an empty bowl you still have to fill.